And We Don’t See The Value Of Having Our Assumptions Challenged (Lesson 10)
It is easy to think that you have all the necessary tools and skills to carry your organisation forward. But the inescapable truth is that you don’t know what you don’t know.
However, there is one thing that you can know for sure. The healthcare industry cannot, and will not, stay the same.
Increasing choice in the market, disruption occurring in nearly every other industry, and the ever-widening circles of people’s expectations of what their experience should be all spell disaster. At least, they spell disaster if you aren’t willing to find out what’s going on and take meaningful steps to do something different!
Disruption Is Inevitable
As we have seen throughout this series of articles, the opportunities for patient experience becoming the focus will lead to growth, increased satisfaction, positive press, and much more.
If you don’t take the steps to make this change, someone else will take them for you. This situation would almost certainly put you at a great disadvantage. After all, a forced adaptation in any reactive situation is always going to be worse than making the decision to create a new, positive experience for your patients.
Whether it is something that you wish to face or not, if you continue along the current path and expect things to change without changing course, then you are leaving yourself open to disruption from outside your organisation, and that is never going to be good for you.
You simply cannot afford to make the assumption that the traditional pathway that you have learnt to tread will hold you in good stead for the future. When you shut down the possibility of exploring brave alternatives, then you greatly limit your opportunities for success.
So how do you achieve this disruption with minimal exposure to risk and maximum opportunity for benefit? By stepping into a true leadership role and steering your organisation forward, you can create exceptional positive transformation. The assistance of an experienced navigator can guide you on this journey.
Back in 2013 Fast Company magazine talked about hiring consultants for businesses. The most critical reason that consultants are able to bring the best value to any organisation isn’t in the work they can do for you, but in what they know.1
The right consultant, the one who knows your industry and segment, right down to the intricacies of your most delicate blind spots, will be able to show you how you can grow your business without becoming reliant on third-party knowledge for success.
Are You One Of The Few Who Can Become A Change Expert?
You understand the inevitability of disruption and how you can benefit from becoming the innovator and instigator of change. This series of articles has highlighted just some of the ways in which disruption works in favour of organisations and their leaders.
By having the vision to see beyond the traditional models and siloed thinking that have been the hallmarks of healthcare for so long, you can position yourself to stay ahead of the disruption curve and ahead of the pack. By focusing on the purpose of your organisation, which is caring for the health of your patients before anything else, you can create a legacy that achieves, and even exceeds, all your goals. For your patients, your people, your organisation, your shareholders, and yourself.
By Becoming A Change Expert You Can Shift Everything To A Higher Level
How you reach that higher level is going to be dependent on the nature of your organisation. It will be different for everyone. Even if the problems you are experiencing are similar to those of others in your area of specialty, the uniqueness and intricacies of each organisation mean that the outcomes and the place in which you need to end up can be completely different.
There isn’t a roadmap to fixing things. No two organisations will ever be the same, even if they’re starting off with the same problems. The solutions will always be different, and this is especially true in healthcare.